History and basics about Search Engine Optimization

Basics of Search Engine Optimization

What is a search Engine?

We are familiar with the word Search Engine, it’s a software that helps us to search an information from the Internet. The search results may differ by the keywords (web page, image or videos) we search.

Now a days most of the users will depends on search engines(Google) as the easiest and quickest way to find an information in a second. But long ago most of the users are getting the wrong or incomplete results.

Stepping Stone Of Google Search Engine

After the attack on World Trade Center on 11th September 2011 by Al-Qaeda the most searched result is about World Trade Center attack. Google is unable to give the required result of the user.

The main aim of Google is to gain trust of their users. So Google decided to improve their search engine. But it was too difficult by the bots to Crawl the websites.

To ensure the quality Google decided to reveal some important information about Search Engine Optimization(Starter Guide).

Web-masters used this techniques to modify their websites and made the Google bots to crawl, cache and index easily.

What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results.

Google updated the matrix /algorithm on search engine to give apt results.

Google was using niche (content) specific as their optimization technique,If the web masters using the keywords multiple times in website then the search engine give that website in top results. At this time web masters started malpractice the techniques multiple times (hidden, color, pixel etc.) and the quality of the websites reduced.

Google identified these malpractices and changed the niche specific to Link specific. Here the websites having more links will be in the top search. So all the web master started to sell the links .

So Google introduced Quality link (page ranking) specific, here the one who gets the link from a good ranking website will get the higher priority.  In this stage still the web masters with higher page ranking started selling links. After all Google fed up with these malpractices and planned to stop this and changed the algorithm.

Passing the juice helped to reduce the malpractice, in this algorithm if any web masters who have higher page rankings sell links to other low ranking websites then the higher page ranking will get reduced.

Social Media Signals influenced a new way of search engine ranking using the social medias like Facebook, Twitter, Linked in etc.

Major Google Updates

Google is updating their Search Engine algorithms according to achieve the quality and trust. Some of the main updates are explained below.

Panda Update (Feb 2011):

Google Panda update introduced to filter the websites those have plagiarism, low quality, poor content, grammatical errors, spelling mistake and websites without any contents.

EMD Update (Exact Match Domain Sep 2012):

It is introduced to filter the websites had words that matches the search terms in their domain names. When this update released the higher ranking websites with poor contents got caught.

Pigeon Update (Jul 2014):

It is a new algorithm used  for local SEO, that helps the users to get results based on their exact location. example :-Hospital, Restaurants,

Penguin update (Apr 2012):

This update is introduced to filter the websites those are using link spamming, payment, comment spamming.

Payday Loan Update (Jun 2013):

This algorithm is targeted to remove the spammy queries like pornographic and other heavily spammed queries.

Humming Bird Update (Sept  13):

This is a new search platform as the name means "precise and fast" is developed in a way to give a semantic search result. It acts as a personal assistant and knowledge graph provides gives a better result.

Mobilegeddon (Apr 2015):

This is a mobile friendly ranking algorithm designed to show the mobile friendly websites using responsive design  in Google mobile search results.

Nishad K M